Can you afford to lose $2.2 million at least once within the next four years? Would you like to know how you can make sure that your business doesn’t face that devastating loss?

The fact is that 24% of all companies experience a complete data loss every calendar year. Statistically speaking, that means you can reasonably expect one complete data loss event within a four-year time period. The average cost of data loss to small- and medium-sized businesses is $2.2 million for each data loss event. That’s why 70% of businesses that experience a complete data loss event go out of business within the first year after their data loss.

The businesses that survive may faces costs much greater than $2.2 million, because that figure doesn’t account for the intangible costs of lost productivity, lost customers, lost reputation, and lost stock value. A data loss can destroy so much more than your data. That’s why disaster recovery (DR) and business continuity (BC) planning are essential components to business success.

Successful disaster recovery and business continuity isn’t just about getting your data back, though that’s obviously important. You need to get your data back quickly and you need to be able to get your systems up and running effectively. Ideally, you will be able to continue working even if your physical structures and your IT resources have been compromised.

It may be hard to believe, but cloud-based business continuity solutions make all of that possible. Instead of taking a $2.2 million hit, you could be up and running in less than an hour, even if your business’ physical infrastructures have been compromised. The solution is real and it can be yours.

If you want to know how to protect your business from data loss, then I recommend the new GigaOM research paper “Data Protection Designed for the Cloud Era.” In this new white paper you will learn:

  • Why data recovery is important for your business
  • Why backing up data isn’t enough to get you up and running
  • How to schedule data backups that satisfy your business needs
  • Why backing up applications is necessary for effective Business Continuity
  • How cloud-based Business Continuity can give you near instantaneous access to your data and applications
  • How raising your expectations can provide you with better data protection
  • Why current solutions are inadequate to meet your needs
  • The real solution that offers you end-to-end data protection using cloud-powered technologies

The protection of the cloud can be at your fingertips. Download GigaOM’s Data Protection Designed for the Cloud Era today to learn how your business can survive your next IT interruption event without casualties.