MSPs Targeted in Ransomware Attacks: How to Survive with True Business Continuity

Imagine a world where you lose sleep every night because your business and livelihood are constantly at risk. You’re the top target for bad actors looking to cause significant damage and make a quick buck at your expense. Your business and reputation among customers never recovers from the inevitable cyber-attack, and now you’re forced to close your doors in a few months as a result.

It’s not hard to imagine, right? After all, you are a managed service provider (MSP) in 2020.

Now imagine a world where you have peace of mind, feel well rested and are filled with confidence rather than fear and anxiety. In this world you never pay the ransom, and never experience any significant downtime due to those bad actors. In this world, you achieve invincible productivity and future-proof your business and livelihood.

Sounds pretty ideal, right? Lucky for you, it’s not unrealistic. In fact, it’s easily obtainable through true business continuity.

Understand true business continuity for real protection.

There are a lot of vendors providing backup and many of them claim to protect against ransomware with a business continuity solution. Unfortunately, what’s advertised as “business continuity,” won’t always keep your business going when an actual cyber-attack takes place. And remember, it’s not a question of IF your MSP will be attacked, but rather, WHEN.

Industry buzzwords, like business continuity, are often used inaccurately and can mislead well-intentioned MSPs into thinking they’re protected when they’re not. The scary reality of believing you’re safe, when you’re really at risk is a blend of the two worlds described above. You’ve got that confident, well-rested, tranquility, but it’s short-lived. Reality hits when you have to run a real life recovery and realize you’re not getting the business continuity you were promised. You’re left having to explain to  clients how their data was compromised alongside yours. All because of the vendor you chose, your client’s businesses are at risk, and so is your own.

To be clear, true business continuity includes a wide array of processes that primarily serve to uphold the essential function of your business during and after a disaster. Your business continuity solution should enable you to resume operations in the midst of a cyber-attack, and at the very least, mitigate the damage if system functionality is unable to continue. Downtime should be minimal and unaffecting, while ensuring data security and compliance with regulatory requirements.

Your clients are only as safe as you are.

The reason why MSPs are such a big target now is because you hold the keys to the castle. From the perspective of those bad actors, why target just one business when you can attack a collection of businesses with the same effort? When an MSP admin account is compromised, potentially, so is all client data. Now it’s not only your business that’s at risk, but all of your clients’ businesses as well. The ransom goes up and so does the attackers leverage against you. Herein lies the critical need for a vendor who has your back with a product that delivers on its business continuity promise.

Surprisingly, and despite the growing number of attacks, MSPs rarely implement business continuity planning. Without this crucial step of disaster planning, MSPs aren’t equipped with the end-to-end recovery process knowledge necessary for choosing the right vendor. Of course, MSPs need to take on the responsibility of their own disaster recovery plan, but a good vendor empowers MSPs with industry knowledge and trends, and the comprehensive solutions necessary to keep your business moving no matter what.

Axcient is exclusively focused on the MSP channel in order to provide our MSPs with a complete portfolio of products designed to not only safeguard your business, but your clients’ businesses. Our motto is, protect everything, and that includes one of the most susceptible, and widely used tools, Microsoft 365.

Before we get into the details, consider your current process for recovering from a ransomware attack on your Microsoft 365 backup solution. What is your expected recovery time, and how will that effect downtime losses? How much do you spend on storage each month to house backups? Where are the sticking points in your plan and what’s the ideal solution?

Ransomware just attacked your Microsoft 365 backup! Now what?

Let’s play that imagine game just one more time… In this world, your Microsoft 365 data is already protected by Axcient x360Cloud, but your x360Cloud account has been compromised! The bad actor wants to delete all of your backups, which is commonplace for an MSP attack these days, but thankfully they can’t.

Because you already made the smart decision to protect your MSP with x360Cloud, which provides true business continuity with unlimited storage and retention (at no additional cost), there’s no need to delete anything, ever. Unless of course for compliance purposes, and we have a secure process to accommodate that safely.

x360Cloud backs up everything in your Microsoft 365 instance – including all licensed and unlicensed users’ Exchange, OneDrive, SharePoint and Teams – so you can always recover anything and everything you need or want. The x360Cloud user-friendly interface enables full text and rich search so you can instantly find the infected data and recover it at any point prior to infection. With specific and mass, non-destructive restore, you can place the recovered data in any target destination or safe place.

Within seconds, you go from full panic melt-down to utter relief. You quickly see the value of true business continuity and can safely return to the world of sleep-filled nights, confidence no matter what and peace of mind.

Try x360Cloud for yourself (no credit card required, no obligation) as part of our free 14-day trial.

About the Author: 
Matt Dugan // Senior Group Product Manager, Axcient

As  the Senior Group Product Manager for Axcient, Matt Dugan leads the SaaS product group at Axcient that includes the X360 Portal, the file sync and share, and the Microsoft 365 backup products. Matt has been on the Axcient team for six years and has spent the last 10 working in data protection. When Matt isn’t helping MSPs, he loves to travel and immerse himself in different cultures.