Reference Architecture and its Impact on MSP Maturity, Efficiency, and Profitability

Highlights from Axcient’s Reference Architecture white paper on this valuable best practice as it applies to picking vendors, utilizing the cloud, and ensuring business continuity.

Reference Architecture is a single design that spans multiple layers of an MSPs technology stack. It’s the specific hardware and software products provided to clients, as well as the computing infrastructure – everything from networks to servers to desktops and mobile devices. A Reference Architecture also extends to how these layers integrate and influence an MSP’s operations and service management.

Why is this important?

The top-quartile performing MSPs are more than twice as profitable as average-performing MSPs, according to nearly every study benchmarking the Solution Provider industry.

In Axcient’s White Paper: Reference Architecture and Its Impact on MSP Maturity, Efficiency, and Profitability, we’re discussing this valuable best practice as it applies to picking vendors, utilizing the cloud, and ensuring business continuity.

  • Leverage operational efficiencies to gain more leads within a shorter sales cycle, using less overhead, while increasing margins and boosting profits.
  • Climb the value chain enabled by Reference Architecture from a single-layer foundation, to optimized service methodology, differentiated go-to-market, and finally, best-in-class profits.
  • Gain insights into the top-performing MSPs by understanding the four most dominant behaviors exhibited when initially defining and maintaining a Reference Architecture.
  • Understand the criticality of MSP vendors, see how to choose the right ones to deliver uninterrupted business continuity and goal achievement.

The Value Chain of Referenced Architecture

Top quartile MSPs enforce the use of their Reference Architecture across the majority of their clients; the highest performing firms do so across virtually all their clients.

This is evident regardless of whether they choose to pursue the small and midsize businesses (SMB), mid-market, or enterprise market segments, and regardless of geography. Implementing a Reference Architecture improves an MSP’s profitability, scalability, and service quality by reducing the number of operational variables to be managed, thereby reducing complexity and cost across a range of strategic to tactical factors. By limiting vendor and solution sprawl, an MSP has a solid Reference Architecture and more solution mastery, and less complexity to manage.

DOWNLOAD the full white paper to get all the details, learn more, and start building your Reference Architecture to meet margin, growth, and profit goals faster and more efficiently.

Carissa Kohn Johnson Axcient

About the Author: Carissa Johnson // Product Marketing Manager, Axcient

Carissa Kohn-Johnson has a background in healthcare technology and information technology and currently works as the Product Marketing Manager for Axcient. She has a lot of MSP Channel experience from planning and attending hundreds of conferences and tradeshows, and found her passion in technology, and working with MSPs in particular.  Connect with her on LinkedIn – perhaps you can contribute to the Axcient blog?


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