The Real Cost of Downtime

Steering Clients Away from Downtime

Now that you’ve calculated your expected downtime in a disaster based on the capabilities of your business continuity and disaster recovery solutions, it is time to have important conversations with your clients. While you probably understand recovery time objectives well, your small to medium-sized business (SMB) clients typically require more education to understand the implications.

For MSPs, a client’s systems being down isn’t just an inconvenience – it’s a costly and complex problem that can jeopardize client relationships, reduce profitability, and damage trust. Yet, downtime’s very real financial and operational impact is often underestimated, overlooked, or poorly communicated to clients. Without a clear understanding of what downtime really costs, MSPs and their clients can struggle to align on the value of proactive solutions, preventative measures, and responsive services.

That’s where this downtime guide comes in…

This eBook is designed to equip MSPs with the knowledge, tools, and strategies needed to accurately assess and communicate the business impact of downtime. By learning how to quantify the true cost of downtime – in terms of revenue loss, productivity dips, operational setbacks, and reputational damage – you will be better prepared to demonstrate the value of your services and foster more substantial, strategic partnerships with your clients.

• Get the latest statistics to help clients understand the current cybersecurity landscape.
• Communicate the real impact of downtime in a way that resonates with clients.
• Build a better business case for your services, from disaster recovery planning to ongoing support.
• Position yourself as a strategic partner, not just a vendor.

In today’s fast-paced, always-on business environment, even a few minutes of downtime can translate into significant losses. Your clients must understand this impact and know how your MSP can mitigate their risks.

Complete the form to get the Real Costs of Downtime Guide straight to your inbox. By the end of this guide, you’ll be able to collaborate with clients confidently, calculate downtime costs with precision, and align your services with their most pressing business needs.

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