An MSP’s Guide Selling Bundled Services
Table of Contents
A Blueprint to Profitably Bundling Your BCDR Offering
As an MSP, you are a business owner who must meet clients’ changing needs while optimizing your stack to deliver complete data protection. This area of competing priorities is where strategically planning your bundled offerings can help your business mature and see profit growth while delivering on your SLAs.
Why Bundle Your BCDR Services?
Moving from break/fix, backups only, and optional cybersecurity to customizable, comprehensive, and bundled BCDR simplifies complexity, reinforces data protection, and supports MSP profits. Bundling security into your offering has become more of a must-have than a nice-to-have for even the smallest businesses. As a result, MSP leaders are embracing the shift to bundled BCDR for various reasons.
- MSP Owners love the consolidated structure required for efficient bundled services because it inherently speeds operations, reduces recurring costs, and grows margins.
- MSP Sales and Marketing heads love the differentiated value of bundled services—easy-to-understand, all-in-one security with predictable, straightforward pricing for peace of mind.
- MSP CTOs and Technicians love the productivity, focus, and cost-efficiency of a standardized stack with hands-free automation to reduce tech debt, lower labor costs, accelerate restoration, and allow techs to master proficiency with a single solution.
Axcient has a New eBook on Selling Bundled Services
Hot off the presses: An MSP’s Guide Selling Bundled Services
This eBook considers why mature and profitable MSPs bundle their BCDR services, build a stack supporting a bundled strategy, and sell the bundle to current and future clients.
Designing bundled security offerings specifically for your MSP means each package must consider your MSP’s capabilities and the client’s compliance requirements, industry standards, budgets, preferences, environments, and risk factors. This eBook, “An MSP’s Guide to Selling Bundled Services – A Blueprint to Profitably Bundling Your BCDR Offering,” walks you through the following eight steps walk you through the blueprint of creating secure BCDR bundles that attract clients by catering to end-user needs:
Part 1: Selling Your Commitment to Security
Designing bundled security offerings specifically for your MSP means each package must consider your MSP’s capabilities and the client’s compliance requirements, industry standards, budgets, preferences, environments, and risk factors. The following steps walk you through the process of creating secure BCDR bundles that attract clients by catering to end-user needs.
Step 1: Assess Your BCDR Services.
Step 2: Create Ideal Service Bundles.
Step 3: Sell BCDR Expertise.
Part II: Stack Optimization from a La Cart to All-in-One
Now that you see how a bundled BCDR approach strengthens client security, MSP protection, and sales and marketing strategies, it’s time to realize the design with a robust solution and dedicated vendor. Continue these steps to understand how your stack needs to be structured, what features make it easy, and who to partner with for success.
Step 4: Assess Your BCDR Stack
Step 5: Prepare to Evolve.
Step 6: Consolidate BCDR Solutions.
Step 7: Find the Perfect Vendor
Step 8: Implementing the Bundled BCDR Blueprint.
In a Nutshell, We Know That…
- Packaging BCDR services ensures complete client data protection and safeguards MSPs from liability, instead of relying on backups alone or á la carte security.
- Standardizing BCDR stacks delivers the consolidated infrastructure necessary for profitably selling cybersecurity, instead of juggling multiple solutions and vendors.
- Selling BCDR bundles lets sales, marketing, and techs drive campaign optimization, revenue, and product innovation, instead of elements of BCDR from scattered vendors.
Get the Guide to Selling Bundled Services
The best part is that since Axcient is a 100% MSP-only solution, our team is committed to helping our partners grow. So, this eBook is free. Get your copy:
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