Hybrid Cloud Backup for MSPs
Table of Contents
Mastering the Best of Both Worlds in 2025
Business adoption of hybrid cloud backup has remained constant over recent years, with many MSPs building their foundation on using multiple clouds to meet their current and future needs. According to the Flexera 2025 State of the Cloud Report, “Organizations seem to have found their steady state – 70% of respondents embrace hybrid cloud strategies using at least one public and one private cloud.” While these businesses may have discovered the secret to a successful hybrid cloud backup approach, others remain hesitant to leave public and private cloud options that may be holding them back.
So, is two really better than one?
That’s the question we answer in Axcient’s 2025 guide, Hybrid Cloud Backup for MSP Sales Growth. In this MSP-specific guide, you’ll explore why hybrid cloud has become the gold standard for business continuity and disaster recovery (BCDR) compared to other options. Understand how hybrid cloud backup enables MSPs to recover faster, more cost-effectively, and with reinforced cybersecurity readiness.
Keep reading for a sneak peek or download it now!
Hybrid Cloud = The Best of On-Prem + Cloud
At its core, hybrid cloud backup blends local and cloud-based infrastructure. It allows MSPs to store critical, high-use data on-site for fast restores while leveraging the cloud for scalable, long-term retention and off-site protection. This dual-layer setup allows you to:
- Optimize costs by reducing cloud overages and on-prem overprovisioning.
- Quickly recover from ransomware attacks, system failures, or human error.
- Maintain compliance with data regulations by controlling where sensitive data resides.
While the public cloud is flexible, it can suffer from latency and unexpected costs. Private cloud gives you control, but it comes with high upfront expenses. Hybrid, however, strikes the balance your clients need and your margins appreciate.
To see the key features, challenges, and best use cases for public, private, and hybrid cloud backup, as well as a comparison matrix across cost, security, scalability, latency and speed, compliance, and management overhead, download Hybrid Cloud Backup for MSPs.
Why Are MSPs (and Clients) Loving Hybrid Cloud?
In Hybrid Cloud Backup for MSPs, we delve into the top ten reasons why MSPs choose hybrid cloud for BCDR. This list helps identify the broad impact of a hybrid cloud infrastructure on multiple facets of your MSP business and your relationship with clients. From a leadership standpoint, it’s a strategic decision that leads to better client outcomes, operational efficiency, and long-term business growth. From a cybersecurity perspective, it’s a best practice for rapid and reliable disaster recovery and risk mitigation. Here are some more specific reasons leading the charge:
- Minimize downtime and ensure business continuity: Hybrid cloud enables near-instant local recovery combined with trusted off-site cloud protection. When disaster strikes, whether ransomware, accidental deletion, or a hardware failure, clients can resume operations quickly without waiting for lengthy cloud recovery.
- Control and predict costs: MSPs avoid the unpredictable costs of public cloud overages and the steep upfront investments of private infrastructure. By keeping frequently accessed data on-prem and archiving long-term backups in the cloud, hybrid solutions optimize both performance and cost.
- Elevate the client experience: Offering hybrid cloud backup shows clients you prioritize speed, security, and continuity. It increases confidence in your services, reinforces your value as a trusted IT partner, and opens the door for premium service offerings – all of which can enhance sales and marketing efforts.
As you read all ten reasons, consider the bottom line: MSPs choose hybrid cloud backup because it delivers what clients care about – fast recovery, reliable protection, and cost-effective scalability. And when you can offer that with operational ease and reinforced security features, everyone wins.
Is Managing Hybrid Cloud Backup Too Complex? Not Anymore.
One of the biggest misconceptions about hybrid cloud backup is that it’s too complex to manage. And to be fair, with many vendors, it can be. Traditional BCDR solutions often require juggling multiple interfaces, managing fragile backup chains, and manually validating recoverability. That complexity doesn’t just slow down your MSP – it puts your client’s data at risk. Fortunately, modern, hybrid cloud BCDR solutions can help you do things differently.
In the Hybrid Cloud Backup for MSPs guide, we highlight today’s best-in-class features and capabilities that make hybrid cloud successful for MSPs and their clients. While the complete list will help you vet your hybrid cloud solutions, here are some critical capabilities you want to embrace.
- Flat-rate, pooled storage: While many providers stick you with unpredictable storage costs and complex pricing tiers, other vendors simplify billing to be predictable and straightforward. Pricing transparency helps MSPs better forecast expenses, price services confidently, and avoid awkward and uncomfortable conversations with clients over unexpected charges.
- Instant failover: Your solution should enable rapid and automated disaster recovery by spinning up protected systems in a secure cloud. This ensures that client businesses keep running despite hardware failures, ransomware, or natural disasters. Beware of vendors offering limited failover or charging extra for the capability – it should be built into the product.
- Chain-free backups: Many legacy solutions use chain-based backups, meaning each restore depends on a full series of previous incremental backups. If even one link is broken, the entire chain – and the client’s recovery – is compromised. Conversely, Chain-Free backup technology ensures every recovery point is independent for faster restores without the storage bloat and support headaches.
Ready to Dive In?
As cyber threats become more sophisticated and compliance demands get stricter, offering hybrid cloud backup isn’t just a smart move – it’s a competitive advantage. MSPs that deliver reliable, secure, and fast hybrid cloud recovery options become trusted partners to their clients. Hybrid cloud opens doors to new service offerings, higher client retention, and increased MRR.
If you’re ready to take your BCDR services to the next level, Hybrid Cloud Backup for MSPs Sales Growth is a must-read. Download the guide now to get the full breakdown of hybrid cloud benefits, implementation strategies, and how leading vendors and solutions help you deliver modern backup solutions that scale with your MSP business.
Don’t just keep up – stay ahead.
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