Marketing Tip of the Week Roundup: May 9, 2019
By Angus Robertson
MSP Ignition! is an Axcient resource designed exclusively for managed service providers (MSPs). Weekly webinars featuring MSP owners, influencers and experts help you expand your business with best practices. Sales enablement discussions provide you with the latest insider tips, tricks and advice based on real life results and experience in the channel.
And now we’re introducing a brand-new resource, the MSP Ignition! Marketing Tip of the Week.
Subscribe to our Axcient YouTube Channel and LinkedIn page for quick video advice on how best to market your services to end users. Listen as experienced marketing professionals give you their most impactful advice to maximize your business by sending the right message to your audience.
Create a marketing strategy from scratch that fits your unique business goals or use this advice to optimize current campaigns. Whether you’re focused on revenue growth, brand identify, service offerings or industry trends, the MSP Ignition! Marketing Tip of the Week will help you reach your goals faster and more efficiently.
You can also get a roundup of our Marketing Tips of the Week on the Axcient Blog, along with case studies, data sheets, white papers and other channel-specific resources created for MSPs.
Here’s our first three tips to get you started…
#MSPIgnition! – Marketing Tip of the Week #1: Storytelling
Join Axcient’s Chief Marketing Officer (CMO), Angus Robertson, to understand the powerful tactic of storytelling as part of your marketing and brand establishment strategy. See how the four parts of storytelling – outcome, client challenges, the solution and proof point – are used to personalize and familiarize your company in a compelling and interesting way.
This is a great place to start if you’re having trouble differentiating yourself from the competition or working to improve or build brand identity. Once prospects know who you are, they’re more inclined to hear what you do.
#MSPIgnition! – Marketing Tip of the Week #2: Go-to-Market
Creating your go-to-market strategy is one of the most difficult things for any business to do. In this quick video, you’ll see how to streamline the process by starting with the basics; identify a problem that you can solve better than anyone else and match those skills to a particular market segment.
Angus provides step-by-step instructions for determining your buying personas and creating campaign activities to get in front of potential customers. Use his recommended validation equation to determine campaign success and identify opportunities for optimization.
Even if your business or product has already launched, these go-to-market steps can help you refine your strategies for maximum impact, update personas based on changing trends and create a numbers-based determination of success.
#MSPIgnition! – Marketing Tip of the Week #3: Net Promoter Score
Every business should know how their customers talk about them and that’s exactly what your net promoter score (NPS) tells you. While it doesn’t measure specific actions or events, this one question tells you how loyal your customer is to your brand. Very simply, ask your customers, “on a scale of 0 to 10, how likely are you to recommend this company to a friend or colleague?”
But it’s not as simple as it might seem. Join Angus for NPS best practices that will not only show you how to determine a comprehensive NPS for your company, but also how to maximize positive responses and change negative ones.
No matter your business size, age, purpose or location, understanding your NPS and what it means for your brand is critical for growth. Watch the video to see why this seemingly easy question can be a huge strategy driver for your marketing efforts.
How can we help?
The MSP Ignition! Marketing Tip of the Week is for you so let us know what questions you have, topics you want to hear about and trends you’d like to discuss. Visit us on LinkedIn, Facebook or Instagram and use #MTOTW to tell us how we can help.
As CMO, Angus is responsible for product, revenue, and digital marketing at Axcient. Axcient provides business continuity solutions serving managed service providers (MSPs) who in turn support small and medium size businesses (SMBs). Previously, Angus was EVP Marketing at Convercent, the leading provider of ethics and compliance software in the cloud, CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) software, and Vice President Product Marketing at Spirent Communications. At Spirent, Angus was responsible for four product lines and $250M of revenue. During Angus’ tenure at Spirent he built Spirent’s Asia services business from Hong Kong, and managed M&A due diligence and integration for a strategic software acquisition. Angus has more than 20 years’ experience in marketing and technology and he is passionate about how technology can be applied to solve business problems. In his free time, you can find Angus tearing up a squash court or perusing his twitter feed for industry updates.