New Year, New MSP Marketing Playbook Bundle

The demand for business continuity and disaster recovery (BCDR) services is high in 2023, so Axcient is giving MSPs a three-in-one bundle of easy-to-implement marketing and sales strategies and expert guidance for getting noticed this year and beyond.

Marketing and sales are historically sticky spots for most SMBs, including MSPs. Luckily, succeeding in this space does not require big budgets and dedicated teams. The MSP Marketing Playbook Bundle includes a stack of free resources designed specifically to help MSPs make the most of channel demand. Utilize these tried-and-true tactics to reinforce your existing relationship with customers, grow your client base with new customers, and drive brand awareness within your target market.

>>Download the MSP Marketing Bundle Now

…the average MSP earns 26% to 30% of its gross revenue from BCDR services, and one-third generate more than 40% of their revenue from managed backup. Considering that the average MSP reported generating between $5 million and $10 million annually, these figures translate into $1 million to $3 million attributable directly to BCDR.  RESEARCH REPORT: MSPs and BCDR Optimization: Growth in a Recession

An eBook, a Guide, and a Whitepaper Walk into an MSPs Inbox…

…The MSP applies what they learn from the bundle of resources and makes BCDR their most profitable service! Okay, not a joke but a manifestation of how you can expand your business. As a 100% MSP-only solution provider, Axcient specializes in addressing the issues MSPs confront day after day. In addition to developing innovative BCDR solutions with proprietary features and labor-saving automation, Axcient also serves as an extension of our partners’ marketing and sales teams.

Based on our in-house MSP marketing and sales expertise, plus what we’ve learned through our partner-only marketing platform, the Axcient Marketing Portal (or “the AMP” as we call it around here) – we’ve developed the MSP Marketing Playbook Bundle. This free, downloadable bundle full of resources is designed to help MSPs…

  • Navigate paid and organic search models to drive traffic toward your sales funnel using winning keywords and Google Analytics.
  • Optimize ROI on strategies you’re probably already using – events, social media (with an emphasis on LinkedIn), referrals and testimonials, and upsells and cross-sells.
  • Adopt one or more vertical or technical specialties due to the positive correlation with higher profits and accelerated sales growth compared to average MSPs.

Let’s walk through these assets one at a time.

#1: eBook | Paid Search and SEM for MSPs: How to Stand Out in Search and Ads

Investing in paid search can feel like setting money on fire, but a thoughtful strategy for online advertising makes all the difference in attracting new clients for your MSP. Also referred to as search engine marketing (SEM) or pay-per-click (PPC), paid search can help a business increase its chances of being seen in search engine results and thus increase website visits, lead generation, and brand identity. While this tactic can be massively beneficial for SMBs like MSPs, it can also be complex and confusing.

In this eBook:

  • Learn how paid search works, so you’re better equipped to choose relevant keywords, apply SEO best practices, and continue developing advertisements over time.
  • Understand the differences between paid and organic search to best manage expectations, ROI, and upfront costs.
  • Leverage paid search to find and engage warm leads, turn them into new customers, and enhance brand awareness among relevant audiences.

…businesses make an average of $2 in revenue for every $1 they spend on Google Ads. …overall, businesses receive an average of five clicks on their search results for every one click on their ads. …If search clicks brought in as much revenue for businesses as ad clicks, these two assumptions would imply that businesses would receive $11 in profit for every $1 they spend on Google Ads.” – GOOGLE ECONOMIC IMPACT METHODOLOGY

>>Download the MSP Marketing Bundle Now

#2: Guide | MSP Marketing and Sales Guide: 4 Ways to Grow Your Business on a Budget

There’s an exciting phenomenon happening in the channel. Despite economic headwinds like record-high inflation, rising interest rates, and a potential recession, SMBs continue to outsource IT services like BCDR. MSPs are uniquely positioned to grow their revenue despite a dip in the economy. As an essential business-critical solution provider, you have the opportunity to expand due to high demand. However, to stand out without breaking the bank, you need to reassess and improve the “low-hanging fruit” marketing and sales strategies you probably already have in place.

In this guide:

  • Examine the impact of your in-person and online events based on participant requirements, attendance, logistics, list growth, post-event engagement, and overall ROI.
  • Take advantage of LinkedIn to see the impact of social media on sales and talent acquisition, plus answer 5 questions about your current social media footprint to make improvements across platforms.
  • Amplify your happiest customer voices with a simple and ongoing referral program that turns referrals into promotions for new customers.
  • Utilize ethical upsell and cross-sell strategies that integrate cybersecurity awareness and education with initial client meetings and quarterly business reviews.

…62% of MSPs expect to grow primarily from new logos – up from 49% in 2021. At the same time, 2 in 5 MSPs express concern that limited time and resources impede their ability to find new business.” –  WINGMAN’S 2022 MSP GROWTH SURVEY

>>Download the MSP Marketing Bundle Now

#3: Whitepaper | Optimal Target Verticals for MSPs

More MSPs are choosing to carve out a vertical or technical specialty to focus their standard service offers. While some may worry that a narrow approach could limit growth, it’s actually the opposite. In fact, MSPs that adopt a vertical or technical specialty are generally more profitable and experience more robust sales growth than the average MSP. Why? SMBs may feel safer trusting their BCDR with a solution provider that exhibits expertise and experience within their specific field.

In this whitepaper:

  • Discover the top industries targeted by MSPs based on which vertical produces the highest rewards according to vertical market recurring revenue.
  • See the benefits of defining a vertical niche in marketing and sales, including your value proposition, brand development, thought leadership, and compliance.
  • Align your target vertical with your BCDR stack to reinforce your commitment to that industry or population through critical capabilities, features, and vendor values.

“…the Top 100 Vertical Market MSPs for 2022 increased their revenue 42% on average in 2021 vs. 2022…” – TOP 100 VERTICAL MARKET MSPs™ 2022 EDITION

>>Download the MSP Marketing Bundle Now

Market Smarter and Sell More with the FREE MSP Marketing Playbook Bundle!

Turn up the heat on your marketing and sales efforts to take advantage of the influx of demand in the channel. MSPs are poised to win despite the economy’s uncertain future, so make sure you’re standing out, getting positive attention from prospects, and earning praise from existing customers. Use the strategies included in the MSP Marketing Playbook Bundle to enhance your sales funnel according to your business goals thoughtfully.

For more freebies, visit Axcient’s Resource Library, schedule a 1:1 product demo, and start your free 14-day trial. Partner or not, Axcient is always here for the channel!

About the Author: Carissa Johnson // Product Marketing Manager, Axcient

Carissa Kohn Johnson AxcientCarissa Kohn-Johnson has a background in healthcare technology and information technology, and is now the Product Marketing Manager for Axcient. She has a lot of MSP Channel experience from planning and attending hundreds of conferences and tradeshows, and found her passion in IT. Carissa is also an elected official in Cary NC, a town chock full of technology-forward people. Connect with her on LinkedIn – perhaps you can contribute to the Axcient blog?

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